As long as I deepen into the well-known innovation ecosystem that surrounds us, I miss a role that I consider important and often we adopt it unconsciously: Hybridization Manager (HM).

What is that HM? If we turn to the regular dictionary , we find, among other meanings, the definition of hybrid

(From lat. Hybrida). adj. It says all that is the product of elements of different nature.

That is, something that is generated, is built on very different elements. An example will help to visualize it better, imagine a company that manufactures thermoplastic components for packaging food and one day, by serendipity, contact with another company working in the aviation sector with a clear need for construction of plastic items for the cockpit. The first has the capabilities to build any plastic element, the second a specific need and the first just redirecting his career completely or simply has expanded its capability map. Read More →