I find interesting the “tsunami” that has occurred with the concept “Digital Transformation” that has devastated any corner of the strategic quadrants of a company and each element of its value chain. The sensation is quite peculiar: it is as if the “philosopher’s stone” of Harry Poter has been discovered that will solve life in the business environment, something unthinkable until now.

And I simply do not think it’s exactly right how the obligation of digitally transforming or dying in the market has been released in a resounding way.

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